Website Redesign

Fernie Tourism is a non-profit organization that wants to use tourism marketing and management to increase stakeholder revenues and visitor numbers. So, they built up the Fernie website to attract more visitors to Fernie and increase their tourism venue by guiding people to book the trip. By studying the brand and user research, I found the website's problem is that there are many clickable buttons, and the user may ignore the main button. The user has to transfer to a different website and fill out the information several times, which is too complicated. My redesign principle is to keep the necessary contents and layout as much as possible but to turn the UI and UX content into a more appropriate form based on the brand & user research.